Learning the tools

I read the book Marketing Genius by Peter Fisk - a great book.

Some of the ideas - Vision of Google, Rise of Starbucks, evolution of e bay and the focus of Apple make interesting reading.

Comments

Post a Comment

Popular posts from this blog

Implementing Collaborative Learning

We have discussed in the last couple of blog postings on the need for collaborative learning. The discussions on the three essential components for collaborative learning - intentional design, co labouring and meaningful learning set the groundwork for our discussions. Sometimes the research on instructional methods is highly criticized for comparing average classroom sessions with carefully designed experiential learning. Hence, the need for comparing the best classroom session with the best experiential activity. Results show greater learner satisfaction, involvement and learning based on the results. Though most of the research is often in the educational setting, my own experiences in corporate training can vouch for it - I have found experiential learning extremely powerful. The criticism from practitioners that collaborative learning takes more time and results in the content not being followed is being overcome by the strong results. Collaborative learning when well done leads...
Read more

Innovation

Making Innovation work for you I had the opportunity this morning to review Martin Lee’s article in the morning newspaper. The second paragraph quoting Jeff Immelt of General Electric made a lot of sense - the only source of profit, the only reason to invest in companies is their ability to innovate and differentiate. Five simple principles made the article readable: 1. Lead the way, as a leader walk the talk and show that you are an innovator. 2. Look for good ideas – as they say in Procter and Gamble – search and re apply. 3. Check out your assumptions – the business school professors gave a C to Fred Smith’s idea of overnight packaging service FEDEX. He went to create history. 4. Acquire the habit of creative thinking, set aside some time for brainstorming. 5. Innovation is not about mega ideas; it could be about small things too.
Read more

Meaningful Learning

While working in small groups on a collaborative assignment, group members must increase their knowledge and deepen their understanding. The learning tasks must be structured to ensure the learning objectives are achieved. The responsibility for learning is shifted to the learners in a collaborative learning environment and the learning environment vibrates with high energy and FUN. All of this is useless if the learning is not meaningful. In summary, collaborative learning is about a small group of learners labouring together and sharing the workload equitably as they strive to achieve the learning outcomes.
Read more