The 3 C's of Brands

I read the article in the Research World - kind courtesy of my Saudi colleague Dr. Abdul Hai. The artilce talks about:

  • The Culture - the internal culture of an organisation,
  • The Community - how you engage them, and
  • The Commercial - the primary focus of brands.

The new world is about managing all three concepts.

Comments

Post a Comment

Popular posts from this blog

Pressing Play on Gamification

From Training Industry Blog Millennials have never lived in a world without video games. The oldest members of this generation were mere toddlers when the Nintendo game system launched in 1985, sparking a gaming trend that has not only infiltrated our homes, but now our workplace. Personal achievement is a critical part of the core value proposition of millennials and developing engaging training options that leverage this sense of accomplishment is necessary to meet the needs of these young professionals. “With this generation, everything is on the table,” said Gabe Zichermann, CEO of Gamification Co, in a recent TEDxBroadway Talk . “It doesn’t matter how engrained the behavior is, it doesn’t matter how culturally significant the behavior is, people will follow their bliss. They will go where the most positive reinforcement is and that threatens to upend everything and anything we know about people’s behavior.” But millennials are not the only ones who are motivated by games. ...
Read more

Skills Gap

The ASTD report: Bridging the Skills Gap: new Factors compounding the growing skills shortage covers the growing importance of talent to organisational performance and the growing skills gaps that threaten many organisations today. A Skills gap is identified as a significant gap between an organisation’s capabilities and the skills it needs to achieve its goals. Communities, regions and nations pay a heavy price when they cannot find or equip workers with the right skills for the right jobs. Jobs are changing and educational attainment is lagging; current global economic challenges may result in a jobless recovery where organisations may put off new hires and achieve productivity gains with existing employees. Such situations may provoke the social fabric prevailing in many developing and emerging economies. Each individual is responsible for his or her own learning if they want to gain high pay or keep their jobs.
Read more

Using Small Groups for Effective Learning

Small Groups Enhance Learning We looked at collaborative learning and the three essentials for it. Our discussions revolved around the use of small groups for collaborative learning. I had the opportunity to visit a website that detailed how small groups can lead to effective learning. Small group work can enrich your learners’ learning experiences. Small groups are a good motivational tool because they add variety to an instructional activity and allow participants to learn in different ways. For example, by participating in small groups, some of your learners may be able to comprehend the content that they may find difficult in a lecture. Small group activities are also important because they help your learners learn social skills such as cooperation and communication, which they are not always able to do to the same extent in a regular lecture environment. In addition, some learners especially in an Asian situation - high context cultures, do especially well in small groups because...
Read more