The Service Factor

I had the opportunity to travel with six airlines during my three week trip to six countries. I have often wondered why is it that some airlines are consistently tops on the service provided. They are just outstanding while some are brilliant in flashes. Some are just forgettable.

On one of the sectors, I was served beef as that was the only option available. Chicken and fish were over. As I do not take any beef, I was left starving for the entire flight. I asked to see the Manager but she just did not show up. I had to go and see her to register my complaint but the seven hour flight was over.

I took a flight from London to Chicago and often wondered how these airlines can preach about service to others. They did everything right to the basics, showed us how to get out of the aircraft in the event of an emergency and served us food as a mandatory task. They did not care how customers were treated or felt. No smiles, no eye contact, no thank you, no feeling that they wanted customers. They certainly made us feel that customers were a nuisance. Contrast this to some airlines such as my personal favourite such as Singapore Airlines where they relay live out the mission – a great way to fly.

How can we get the service staff to demonstrate a sense of ownership and a customer service orientation is an issue I am sure predominant on the minds of most Chief Executives.

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