I have been reading this book by Clive Chajet and Tom Shachtman. Dr. Venkata Majeti was kind enough to let me have it and I have been enjoying the book very much. There is always a question I am asked - if I am a FUN facilitator, will that not give me a rather different image. Some executives often want to be feared as they want that image. Images mean so many things to so many people. A company’s image is indeed a vital corporate asset and can make all the difference in a competitive marketplace. We live in a world full of business images. McDonalds, Apple, IBM, Dell, Singapore Airlines. A Company’s image is what is perceived by its various audiences. A Company’s identity is what it chooses to shape those perceptions. One learning point from the book – corporate images must reflect reality not distort reality, if they are to positively impact its audiences. A friend Ed Jackson always used to tell me – the product or service must do what it says it will do. Good image making marries ...